Your Pathway to Paradise

Follow the sun and start planning your trip by requesting a free Visitors Guide (or view the digital version!) to discover all the things to do and places to see under the Sarasota sun.

Getting Here & Where to Go
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Orange Center
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Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

Latest Episode
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00:18:51

Elizabeth & Barbara on Creative Liberties and the Power of Artist-Led Spaces

Creative Liberties

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Exterior - Aloft Sarasota offers a convenient downtown location, vibrant social scene, and tech-savvy design. Photo
The Aloft Sarasota hotel offers a convenient downtown location, vibrant social scene, and tech-savvy design. We're located minutes...
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Craft unforgettable memories with Jamaica Royale. Nestled on the Gulf of Mexico, our vacation rentals feature one-story villas...
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These one & two-bedroom Siesta Key beachfront condos are the type of vacation rentals you will return to...